Right Choice - Consumer Product Review & Rating Website, India | Independent Review Organization

Unbiased Expert Advice. Always.

Who we are

In one of the fastest growing markets in the world, Indian consumers are faced with an ever-increasing range of products and services to choose from. Right Choice is an independently run organisation dedicated to helping consumers choose the right products and get the best value. We do this by providing unbiased, expert reviews on 1000s of rigorously tested products and services, as well as professional advice on consumer rights. We believe that our work can help you make the best choice, whatever you’re buying. 

Right Choice was established in 2009 by Which?, the UKs largest consumer organisation, who has been empowering people to make informed buying decisions for more than 50 years. As an independent registered charity, providing unbiased, expert advice and working to get a fair deal for all consumers is at the heart of everything Which? does. 

Our heritage

Set up in 1957 working in a converted east London garage, the first published Which? magazine attracted 10,000 members in the first month. Numbers rapidly grew to an impressive 150,000 members in just two years. More than five decades later, Which? is still one of the most respected consumer organisations in the world, with more than eight lakh magazine and online subscribers.


For the first time Which? has set up an organisation outside the UK. Right Choice aims to bring India the same consumer support and advice that Which? has been successfully giving the UK for more than 50 years. 

  • We test more than 1000 new products every year
  • Backed by more than 50 years’ testing experience
  • Make informed purchase decisions and buy the right product every time you shop
  • Subscribing saves you time, hassle and money